Google just made changes to its Play Store policies that will affect every Android developer.
Android developers now have to wait for apps to be approved by Google after they submit them to the Play Store.
Previously, Google didn’t have an approval process for new apps and only reviewed apps if they were reported for violating its policies. The new measures have been in effect for several months, Google said, assuring developers it hasn’t slowed down the submission process.
“We value the rapid innovation and iteration that is unique to Google Play, and will continue to help developers get their products to market within a matter of hours after submission, rather than days or weeks,” Google’s product manager for Google Play, Eunice Kim, wrote in a blog post. “In fact, there has been no noticeable change for developers during the rollout.”
If that sounds like a not-so-subtle dig at Apple, that’s because it probably is. Google’s Cupertino-based rival is known for its often-lengthy app approval process.